Since its inception in 1993, RJO Produce Marketing has continually expanded its menu of services. The Fresno, Calif., marketer still does some traditional commodity brokering, but has long since branched out into category management, market analysis, global sourcing and product inspection. Vice president of sales and marketing Rob O’Rourke, who co-founded RJO Produce with his brother John O’Rourke, its president, helped make that transformation possible. At a company with a h