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RJO Produce Marketing - Unveils Unique Digital Real-Time Field & Crop Analysis Tools


July 25, 2011


FRESNO, CALIFORNIA - RJO Produce Marketing - the nation’s leading year-round summer fruit specialists – unveiled today their new interactive website and new crop analysis tools designed to provide their clients critical and unbiased real time crop and field data. The new website creatively reveals the heart of RJO and what makes the California based produce marketing company so popular among their base of loyal customers.  The company has also thrown the proverbial switch on a new service called the “Bird Dog Blog”.  An extension of RJO’s highly acclaimed Bird Dog inspection program, the Bird Dog Blog offers RJO customers throughout the U.S. real-time information from the field.  Certified Bird Dog inspectors report instantly about changing conditions in the field, crop quality, weather conditions, supply issues and many other factors that can contribute to supplying their customers with the very best summer fruit available.  Utilizing user friendly Twitter and Face Book applications, Bird Dogs are now able to transmit commentary, digital and video images instantly keeping RJO customers in the know.  Read more at


“Our introduction of the new RJO web site and the “Bird Dog Blog” highlights our commitment to using the latest technology to keep our customers linked to what they cannot see  in the field.  Our clients use this information – along with our extensive base of knowledge, projections and analysis - to make smart buying decisions.  This efficiency increases the overall profitability of our customers” said RJO Vice President, Rob O’Rourke.  He added, “Our reputation is to deliver beyond the expected.  Our new technology initiatives do just that.”


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